Plain Perfection

A classic that you´ll wear year after year. It was the first model to break the hundred dollar mark when it launched back in the 80s.

Made in usa

A sneaker that has inspired multiple generations. The new  990v5 can be found in the streestyle looks on the european runways worn by the top models of the moment, and at the same time they are ready to wear for dad´s daily stoll in the park. It is a part of the exclusive group of sneakers that are still made in the USA.


Even then, its quality and dedication to the runners of that era (1982) made the 990, six months after launch, a top seller, selling over ten times more than what anyone had estimated.